Digital marketing has become a major part of any charity's marketing mix
Whether our clients are looking to generate more income, build engagement or raise their brand awareness we work with them to determine which digital media channels are the most appropriate to produce the results they are looking for.
Making a website search engine friendly is a key consideration during design and development. All our sites are built on sound SEO principles and are SEO compliant including friendly URLs, sitemap submission, page re-directs. We will provide advice on the production of SEO friendly copy. A full SEO review and online marketing lessons are available on request, where we work with clients who want further optimisation to set goals and determine a strategy on how these can be achieved. This includes research and advice for keyword phrases for natural search and adwords, writing of page titles, adding to google places, analysis of online directories, copy review and recommendations, social media lessons and analytics and how to use it.
We encourage all of our website clients to take advantage of the excellent statistical results Google Analytics provides. We will set you up an Analytics account and tracking code will be implemented on your site, so that you can analyse your web traffic, including traffic sources, keywords and most visited pages. Additional specialised Google Analytics training is available on request.
Pay-per-click or Adwords advertising puts you in complete control of your online advertising and ensures that your organisation appears at the top of google search pages. With the majority of search engines selling the premium position listings on a cost per click basis, it can often be the most effective way of reaching your customers. A well-managed pay-per-click advertising campaign is an invaluable form of online marketing. A pay-per-click campaign can give you the statistics that allow you to measure success and maximise ROI.